This is a loaded question. But let’s assume I take your project on.

Once we get to that time, whether it’s next week or in six months, the design-to-production time is about two weeks.

First, we talk and I get an idea of what your project and budget is. Size, subject matter, general vibe, etc. Then, if I accept the job, you get put on the list. I will tell you roughly when that is. This is also when I will take a deposit.

<fast forward to then>

Once we’re near that time, we’ll nail down a design. I will need some kind of sketch or moodboard or photos. Design and changes usually takes a week of back and forth. When you say it’s good to go, I get to work.

After that, like I said, about two weeks to complete.

The absolute best thing you can do to make things go faster and less bumpy is a napkin sketch! I can’t read your mind and a very loose general direction for me to start in is best.

Even if you’re not an artist, it makes it my life a million times easier and I require it.

Besides that, just a deposit.

Yep! Usually about 25% of the total cost, rounded to a normal number. I can’t start your project until I get your deposit.

It should go without saying, under no circumstances are these refundable.

This one I get a lot. Your mock ups are literally just that; mock ups.

The actual color of the banner and material is totally beholden to the color of the banner and material in real life. I know you want to play creative director, but it doesn’t matter.

I never want to limit the number of revisions, but I have to. Therefore, if it needs more than two major revisions, you should come back with a more-defined idea. Little stuff is all good.